The Original Multicultural Bagger Authority

Maverick Publishing  LLC is a publishing company established in 2007 from Spearfish, South Dakota. With bi-weekly production schedules and close proximity to the historic Sturgis Motorcycle Rally, the staff at Maverick Publishing  has the experience and knowledge of the custom motorcycle  market.

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Urban Bagger's 2016 July Issue 


We've been publishing Urban Bagger for six years now, it seems like we just launched it! That might be due to the overwhelming response it has received in the market, on the newsstands, and with print and digital subscriptions. Having clearly defined the editorial focus since launching Urban Bagger in 2010, the growth continues. The editorial focus places a strong emphasis on the lifestyles and cultures of these riders. 


A decade ago, the industry thought an all Bagger magazine was crazy and for a decade now Baggers have been the driving force in the V-Twin aftermarket. When we launched Urban Bagger magazine, we once again experienced a pushback from the industry but we proved that Urban Bagger was a state of mind and not a zip code or area code. Urban Bagger is all about the Baggers and not the color of your skin.

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