The Original Multicultural Bagger Authority

FEMALE MOTORCYCLE OWNERSHIP CONTINUES TO GROW

 According to a new national survey by the Motorcycle Industry Council (MIC), 19% of all motorcycle owners are women. The number of women motorcycle owners has been steadily increasing over the years, with recorded MIC survey results as 10% in 2009, 12% in 2012, and 14% in 2014.

The Motorcycle Industry Council’s Motorcycle/ATV Owner Survey polled 2,472 adults nationwide for these statistics. Not only did the survey show an increase in female riders in total, it also gave insight into growth of specific age demographics in female motorcycle ownership. In fact, in the younger generations of riders, female riders make up nearly 1/4 of motorcycle owners with Generation X having 22% female riders and Generation Y having 26%.

The survey also shows that women are expanding into the aftermarket. Of female motorcycle owners surveyed, the amount of money a year spent on maintenance and accessories on average was $574. MIC attributes this growth to many aftermarket companies developing products specifically for women, with some of these products being designed by women as well.

For more information on the MIC’s Motorcycle/ATV Owner Survey and its findings, go to
www.MIC.org.