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LAS VEGAS (January 7, 2019) – Harley-Davidson, the company that has defined the motorcycle industry for the past 116 years, today revealed ...

Electric LiveWire Motorcycle and Two Groundbreaking Lightweight Electric Concepts Shine in Vegas 

U.S. Senate Adopts Motorcyclist Anti-Profiling Resolution

industry news

FEMALE MOTORCYCLE OWNERSHIP CONTINUES TO GROW

On December 11, 2018, the U.S. Senate adopted Senate Resolution 154, a resolution raising awareness of motorcycle profiling by law enforcement in the United States.According to National Motorcycle Profiling Survey 2016, conducted by the Motorcycle Profiling Project, half of motorcyclists surveyed claimed that they had been profiled at least once by law enforcement. This new resolution aims to increase communication between motorcyclists and law enforcement to ensure that profiling is avoided. In addition, the resolution urges State law ...

MILWAUKEE (January 17, 2019) – Motorcyclists have long championed riding as their main road to stress relief and positive mental health. Today, the results of a neurobiological study conducted by a team of three researchers from UCLA’s Semel Institute for Neuroscience and Human Behavior yielded pioneering scientific evidence revealing the potential mental and physical benefits of riding. Funded by Harley-Davidson, the study found that motorcycling increased metrics of focus and attention, and decreased relative levels of cortisol ...

According to a new national survey by the Motorcycle Industry Council (MIC), 19% of all motorcycle owners are women. The number of women motorcycle owners has been steadily increasing over the years, with recorded MIC survey results as 10% in 2009, 12% in 2012, and 14% in 2014.


The Motorcycle Industry Council’s Motorcycle/ATV Owner Survey polled 2,472 adults nationwide for these statistics. Not only did the survey show an increase in female riders in total, it also gave insight into growth of specific age demographics in female motorcycle ownership. In fact, in the younger generations of riders, female riders make up nearly 1/4 of motorcycle owners with Generation X having 22% female riders and Generation Y having 26%.The survey also shows that women are expanding into the aftermarket. Of female motorcycle owners surveyed ...

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RIDING A MOTORCYCLE IMPROVED METRICS OF FOCUS AND DECREASED STRESS BIOMARKERS, ACCORDING TO A NEW NEUROBIOLOGICAL STUDY

­­HARLEY-DAVIDSON ELECTRIFIES THE FUTURE OF TWO-WHEELS WITH DEBUT OF NEW CONCEPTS AND LIVEWIRE MOTORCYCLE AVAILABLE FOR US DEALER PRE-ORDER